If you’re not running ads on YouTube, you’re missing out.
YouTube is second only to Google Search, and less competitive.
YouTube Ads Design & Management
YouTube is a major advertising platform and is essentially a huge search engine, second only to Google.
And because Google search history can be used to deliver ads on YouTube, it’s also a highly targeted ad platform, which helps make it cost effective when managed properly.
Perhaps the main stumbling block to YouTube is that it’s a video platform. That means that many (but not all) ads need to be in video format too. However, they don’t have to be very long, in fact YouTube’s ‘bumper ads’ are six seconds long max.
Masters of YouTube Ads
There are many ways to deliver ads on YouTube, from in-video content to static links that sit in the related content bar to the side and YouTube shorts.
Because there are many formats, our approach is to understand your business and how your target audience is most likely to engage with your ads on YouTube before deciding which format is best for you.
When set up and managed properly, YouTube ads can deliver impressive results, especially if you are already running a company YouTube Channel. The competition is less too, as relatively few businesses have a YouTube strategy in place.
The introduction of YouTube shorts has added another format in which you can advertise and reach your audience, while still being fairly new YouTube shorts are viewed an impressive 50bn times per day.
“Very attentive search agency, with clear guidelines on how they work, very clear reporting and good value for money.”
Steve Forbes, Director, Yoga Studio
We’ll take a look at YouTube advertising as part of your overall PPC strategy and if we think you can do well on this platform, design a campaign that will get you started.
We can even assist with video creation via our partner video-makers.
Start your journey to better ROI
In four simple steps:
Step 1: Call Us
Give us a call so we can explore if / how we can improve your digital marketing.
Step 2: Audit
We’ll make a detailed audit of your existing digital marketing and identify areas for improvement.
Step 3: Planning
We present you a comprehensive action plan with accurate forecasts of the improvements we can make.
Step 4: Maximising your ROI
We’ll work closely with you and your team to implement a plan and radically increase your ROI.
Adsmith PPC Advertising Case Studies
Increasing website conversion rates
In depth site user analysis enabled us to identify pinch-points and more than double conversion rates.
Facebook marketing – Finding the right strategy
Getting the best ROI on Slurp’s weekly Facebook ads.
Google Remarketing – Doubling conversion rates
Our forensic approach to audience behaviour allowed us to double RigLogix’s conversion rate for remarketing.
Google Ads – Reducing CPC in a highly competitive market
For Woodcraft Windows we cut cost per click by 40% and increased conversions by 20% – more than halving their actual cost per lead.
Google Ads – Hyper-local search strategy for finding offline customers
Our hyper-local Google Ad targeting strategy increased clickthrough, reduced cost per click, and dominates search results near MoreYoga’s studios.
Google Ads – Turning leads into sales
Stitched didn’t know which sample orders were leading to sales. We gave them the visibility they needed to see exactly which ads were generating sales.
