Increasing website conversion rates
In depth site user analysis enabled us to identify pinch-points and more than double conversion rates.
Google Ads – Hyper-local search strategy for finding offline clients
Case Study: MoreYoga.co.uk
MoreYoga are a rapidly growing business based in London. They opened their first yoga studio in 2016 and today run over 30 yoga studios across the capital.
MoreYoga are highly focused on attracting local people to each studio. In fact, their ethos is around making yoga easy and accessible for everyone. Part of this is to create a local customer base who can easily attend a class within a typical, busy day. To help with this, we needed to advertise the best studio for where the prospect was based.
This approach allowed us to make their Google Ads account work extremely efficiently.
Masters of Google Ads
Our hyper-local targeting strategy increased clickthrough, reduced cost per click, and dominates search results for MoreYoga.
Hyper-local as a search strategy
Hyper-local PPC campaigns meant targeting people within specific radius around each of the 30+ studios and delivering the right ad to people within that radius. This was not quite as straightforward as it sounds, as sometimes the nearest studio is not necessarily the easiest to get to. So we took into account the time taken to travel to each studio.
We set up MoreYoga’s Google Ads account structure to automatically consider a person’s location when delivering ads. For example, someone on a device in Marylebone searching for ‘yoga classes’ would see an ad saying ‘Yoga Classes in Marylebone’. Clicking on the ad would take them straight to the Marylebone studio page, with specific information about class timetables, reviews of that studio and prices.
Low cost per conversion
This extremely targeted strategy of showing a highly relevant ad at the right place and time increased the clickthrough rate of the ads. This, in turn, reduced the cost per click, which meant that MoreYoga enjoy a low ad cost per conversion (customer gained).
The other benefit is that they are now dominating ads in the immediate areas around each studio, so while they keeping their ad spend low, they are still frequently reaching new prospects.
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