Google Shopping looks easy.
But it’s not.
Don’t worry though – we’ve figured it out for you, saving you money and increasing your revenue.
Google Shopping
If you have an e-commerce business, Google Shopping will be hugely important to your sales.
But it’s an entirely different campaign process to Google Ads – not least because keywords don’t feature here. In fact, Google tends to hold back control and it can be difficult to promote the products you want.
So how can you make sure you are getting the most from Google Shopping?
Our approach is to allow more control over your shopping campaigns through the campaign
structure itself. Part of this is in the way they are set up, for instance we make sure to spread your products across ad groups. And we’ve developed a clever bit of AdTech that eliminates the standard issues with Google Shopping.
Masters of Google Shopping
This technology can:
- Take full control over keyword coverage.
- Optimise product titles.
- Negative keywords at product level.
- Adjust bids at product level based on ROI.
- See product level impression share.
“They take proactive steps to keep our projects on track. Strategic, knowledgeable and so easy to work with.”
Rali Nikolaeva, Creative Lead, Pampeano
The reality is that Google Shopping done right can make all the difference to your e-commerce business.
We’ve grown to love Google Shopping over the years and in that time we’ve saved our clients a lot of money while increasing their revenue.
Start your journey to better ROI
In four simple steps:
Step 1: Call Us
Give us a call so we can explore if / how we can improve your digital marketing.
Step 2: Audit
We’ll make a detailed audit of your existing digital marketing and identify areas for improvement.
Step 3: Planning
We present you a comprehensive action plan with accurate forecasts of the improvements we can make.
Step 4: Maximising your ROI
We’ll work closely with you and your team to implement a plan and radically increase your ROI.
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