“Should we be running ads on Bing?”
Probably. The Microsoft Advertising Platform is often an untapped opportunity.
Microsoft Advertising (Bing Ads)
Microsoft Advertising (or what used to be known as Bing Advertising) enables you to run ads across the Microsoft Ad Network.
Ads placed within Microsoft Advertising appear on Bing, Yahoo and MSN search results. With Google dominating digital marketing, you’d be forgiven for thinking it’s not worth advertising on any other search engine. But, according to recent data, the Microsoft Ad Network makes up about 5% of all searches in the UK. While this is small compared to Google, it represents another avenue for additional growth!
Masters of Bing Ads
Microsoft Advertising is a pay per click (PPC) platform and, like Google Ads, ad positions are auctioned by bidding on specific keywords. Ad campaigns are tailored by selecting specific keywords / keyword phrases and choosing specific locations, timings and demographics (as well as other metrics).
Running a successful campaign (i.e. getting good ROI) with Microsoft Advertising requires a lot of different parts to work well together. At AdSmith, we create campaigns that maximise your return by ensuring your campaign is targeted towards the people who are most likely to engage with your business or buy your product or service. We begin by looking at your business and your target market, and then create a campaign that we’ll regularly monitor and update.
“The team are very knowledgeable. For our company they are perfect for running our PPC.
Their reports are very easy to understand and helpful for setting strategy.
We have seen some great performance improvements over the 18 months we’ve worked with Adsmith.”
Leonie Haywood, Marketing Manager, Cheeky Rascals
Many businesses do very well advertising on the Microsoft platform.
If you are already running ads and want to see more traction, we can help. If you’re not yet using Microsoft Advertising, we can offer advice on whether you should take the plunge.
Start your journey to better ROI
In four simple steps:
Step 1: Call Us
Give us a call so we can explore if / how we can improve your digital marketing.
Step 2: Audit
We’ll make a detailed audit of your existing digital marketing and identify areas for improvement.
Step 3: Planning
We present you a comprehensive action plan with accurate forecasts of the improvements we can make.
Step 4: Maximising your ROI
We’ll work closely with you and your team to implement a plan and radically increase your ROI.
Adsmith PPC Advertising Case Studies
Increasing website conversion rates
In depth site user analysis enabled us to identify pinch-points and more than double conversion rates.
Facebook marketing – Finding the right strategy
Getting the best ROI on Slurp’s weekly Facebook ads.
Google Remarketing – Doubling conversion rates
Our forensic approach to audience behaviour allowed us to double RigLogix’s conversion rate for remarketing.
Google Ads – Reducing CPC in a highly competitive market
For Woodcraft Windows we cut cost per click by 40% and increased conversions by 20% – more than halving their actual cost per lead.
Google Ads – Hyper-local search strategy for finding offline customers
Our hyper-local Google Ad targeting strategy increased clickthrough, reduced cost per click, and dominates search results near MoreYoga’s studios.
Google Ads – Turning leads into sales
Stitched didn’t know which sample orders were leading to sales. We gave them the visibility they needed to see exactly which ads were generating sales.
