“How can we know if we’re doing our own PPC right?”
PPC Consultancy Services
If you run your PPC campaigns in-house and would like the reassurance that you’re doing everything right, our consultancy services can help.
We’ll cast our expert eye over your campaigns and give you our honest feedback about where you could be saving money or getting more conversions.
Ask Adsmith
Our consultancy services include:
Account audits and identification of wasted spend
We’ll review your account and ensure everything is set up correctly; this is not as straightforward as it sounds, so we use a 70-step checklist to make sure we cover all aspects of your account. One of the main things to come out of this exercise is the identification of wasted spend, which usually comes to light when analysing which parts of your account generate the most conversions.
Search strategy planning
This service is useful when planning a new campaign or moving into a new market. Building on our experience, we’ll offer advice on the best overall strategy, and the best tactics and campaign types to focus on for best results within your industry. Taking time to plan your search strategy at the outset saves a lot of time and money later on.
Ad copy analysis and recommendations
When you are getting a lot of ad impressions but very few clicks, your ad (or landing page) copy could be letting you down. We will undertake a full review of your ad copy and make recommendations on what we’ve found most effective at getting those clicks. We can also help you set up split testing, which is an important part of fine-tuning your campaigns.
Use of our AdTech
Over the years, we’ve learnt that to get the very best from PPC, you need to be keeping a constant eye on your campaigns and tweak accordingly. This constant monitoring and tweaking means that we’ve seen pretty much everything, so we’ve put that experience into developing our own AdTech. This is a real time-saver and helps us to avoid and overcome the most common and frequently occurring issues with PPC. If you’re managing your own campaign, we’d recommend implementing a level of automation with our AdTech.
SEM Due Diligence
If you’re looking to acquire a company that gets significant leads or sales via Google Ads, we can audit the search engine marketing side of their business for you. This type of due diligence can be surprisingly illuminating. For example, we can identify their main competitors in search and see where there may be missed opportunities. We’ll look at their website to identify areas that are not converting as well as they should, and check whether the account can be cut back in certain areas without reducing sales or leads.
Start your journey to better ROI
In four simple steps:
Step 1: Call Us
Give us a call so we can explore if / how we can improve your digital marketing.
Step 2: Audit
We’ll make a detailed audit of your existing digital marketing and identify areas for improvement.
Step 3: Planning
We present you a comprehensive action plan with accurate forecasts of the improvements we can make.
Step 4: Maximising your ROI
We’ll work closely with you and your team to implement a plan and radically increase your ROI.
Adsmith PPC Advertising Case Studies
Increasing website conversion rates
In depth site user analysis enabled us to identify pinch-points and more than double conversion rates.
Facebook marketing – Finding the right strategy
Getting the best ROI on Slurp’s weekly Facebook ads.
Google Remarketing – Doubling conversion rates
Our forensic approach to audience behaviour allowed us to double RigLogix’s conversion rate for remarketing.
Google Ads – Reducing CPC in a highly competitive market
For Woodcraft Windows we cut cost per click by 40% and increased conversions by 20% – more than halving their actual cost per lead.
Google Ads – Hyper-local search strategy for finding offline customers
Our hyper-local Google Ad targeting strategy increased clickthrough, reduced cost per click, and dominates search results near MoreYoga’s studios.
Google Ads – Turning leads into sales
Stitched didn’t know which sample orders were leading to sales. We gave them the visibility they needed to see exactly which ads were generating sales.
