The Google Display Network has a tremendous amount of ad inventory…and frankly, a large portion of it is very low quality. Running ads across the whole GDN means you could easily see poor results from your Display campaigns. A simple fix is only to target websites of higher quality.
At Adsmith, we’ve analysed cross-client Display campaign website placement data and pulled out a list of 60 high-quality, converting GDN websites.
Take a look here, or make a copy
P.S. These are UK-focused, so use them on campaigns targeting the UK only. We’ve put YouTube in a separate column- definitely worth testing, but it doesn’t always perform the best…